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Be first in line for extremely limited spots 

Apply to join The Collective

Congratulations on taking the first step to building culture on purpose at your organisation.

Please provide your details below, and we'll give you a call within one business day to hear more about you, your organisation, and your challenges.

How many people from your organisation will be joining the programme? (Second person from same organisation eligible for 50% discount. A maximum of two people per organisation can join the same programme.)
Just me
Someone will be joining with me

Join veterinary leaders with the same frustrations, as we create sustainable, actionable, realistic plans to build the positive, productive, emotionally intelligent team that you know they can be.

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As an experienced veterinary leader, I understand that transforming culture is not as easy as the textbooks or podcasts say it should be. I know what it's like to be working your butt off to make things better, only for people to tell you you're doing it all wrong. Or for corporate leadership training to offer lofty, academic approaches that just don't work with real people in real situations.​

So we're offering something completely different. We'll work side by side to create useable, practical, actionable plans. We'll measure success, take real steps forward each session, and talk candidly about what worked and what didn't. And most importantly, we'll genuinely transform your team.


You WILL rediscover optimism, energy and excitement for the future of your team

You WILL have a realistic, ambitious, actionable plan already underway

You WILL have support from both colleagues and experts, to troubleshoot things that aren't working

You WILL see measurable results in your culture that translate directly into business results

You WILL have a network of people in the same position, to bounce ideas and share challenges with

What's included?

6 jam-packed online sessions full of content, support, and activities covering six modules.

Unlimited group message coaching available throughout the whole 6 month programme.

2 one-on-one coaching sessions; one of which can be used at a time of your choice

Templates for actionable, useable, measurable steps to take to transform your team culture

Self-assessment and personal feedback to help you grow as a professional and develop your leadership skills in shaping culture

Homework workbooks with ample practical, real-life ways to plan, track, and execute your transformation.​

Team insights from a baseline and post-implementation survey to genuinely assess priority actions and measure strategy outcomes

Strong relationships with a small group of like-minded lveterinary leaders who will become your biggest cheerleaders in the success of your team​

The Step By Step Programme

This isn't generic leadership training. This isn't academic text-book data on what should work if people were robots and made logical choices unrelated to emotions. This isn't fluffy and naive about the need for a return on investment.

This IS the programme that will finally give you the practical, actionable, guided steps to transform your veterinary team into the positive, engaged, resilience professionals you know they can be.

We'll meet in an exclusively small group six time over six months; more often at the start to gain momentum and ensure you see progress, then less often so that you have time to put your plans into action and be held accountable.

You'll be coached on a different topic each session, from self-awareness and your own leadership approach, to the pillars of cultural success, creating psychological safety (yours too!), and we'll even talk you through how to have the constructive conversations that need to be had to make this happen.

Between sessions, you'll be creating and actioning a template of tasks, tools, changes and activities that you're going to put in place to truly transform your culture. You'll also be given a 'buddy' to keep each other accountable and bounce ideas off between sessions.

You get two personal coaching sessions, where we get to know your individual situation so we can cover the right content to help you, and you can call in the experts for specific challenges you're facing at a time of your choosing throughout the programme. You'll also have unlimited message access to a group of like-minded leaders and your expert coach, available to bounce ideas, pick brains, and ask questions as you go and issues arise.

If you keep doing what you've always done, you'll always get what you always got...


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Get to know me...

About your guide

Dr Jess Moore-Jones is a vet, coach, executive leader, solo mum by choice, and enthusiastic LARPer (don't feel bad if you don't know what that is).

She also considers herself to be a fulfilled career woman, an engaged and present mum, an ambitious business owner and an intrepid adventurer (yes, even with a kid). She's been General Manager of a specialist hospital, CEO of an RSPCA, Manager of Wildlife Health for Taronga Zoo, and Senior Advisor for local government. She's lectured vet students, coached vets, mentored leaders and challenged our industry bodies to do better.

Dr Jess started her veterinary leadership journey just like you; bright eyed and passionate about improving the industry for the colleagues she knew were struggling with negative cultures, untrained leaders, and a lack of proactive support systems. So she read everything she could, went to every training under the sun, tried to emulate all the 'best practice' advice she could get hold of. And yet, still things flailed. Positivity fluctuated, people resisted, staff attrition continued. And eventually she worked out that this is because everything she was doing was either from different industries, or was based on well-intentioned, academic advice that just can't hold up in the real world of emotions, finances, and human beings.

So she set about trying things a different way. Getting results over following guidelines. Making things happen over 'best practice' advice. And THEN change started to happen. Cultures transformed before her eyes. It was hard work, there were definitely tears, and every new transformation throws up a new set of unexpected challenges, but now Jess has proved that it works. That over and over, culture CAN be improved. Even the most negative team CAN be transformed.

And now she wants to use that journey, and the skills learned trying and testing and failing and trying again, to help you do the same. To lift the culture of a profession as a whole, one leader and one clinic at a time.

Dr Jess would like to be there for you through the ups and the downs, the emotional turmoil and the thankless tasks, and create for you the workplace culture that you deserve.

You just have to be bold enough to start!


Where and When?


The programme will start fortnightly to get momentum on your transformation, then become monthly to give you time to take action between our sessions.

Each session is packed full of content, advice, troubleshooting of things you've tried, and discussion, followed by 'downtime' where you apply the tools and SEE TRANSFORMATION!

If you can't make this programme time, please do enquire anyway to go on a waitlist for future programmes suited to different days and timezones.



"I am grateful for the role she has played in my professional development and would recommend her as a valuable mentor for any emerging leader.

As a mentor, Dr Jess was instrumental in supporting my development as a leader. With a supportive leadership style she challenged me to tackle my early career leadership challenges with courage and initiative. I credit Jess with developing and supporting leadership practices that have been key in my ongoing success in further management roles, not least of which the ability to evaluate my teams’ strengths and weaknesses with honesty and addressing difficult conversations."

—  Dr Anna, Animal Welfare Manager

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