About us

At Unleashed, we're all about

keeping veterinary professionals

in the veterinary profession.

We work with team members to build resilience, fulfilment and emotional intelligence, and with leaders to create skills, cultures and systems that help them retain staff, improve patient care, and create thriving businesses.

Dr Jessica Moore-Jones, BVMS, MBA, MSc

Founding Director, Coach, Consultant

Dr Jessica Moore-Jones has been privileged to have spent her 20-year veterinary journey working in some of the most diverse aspects of our exciting, intense, demanding, evolving profession. Over those years, Dr Jess has had the privilege of holding various roles including Senior Advisor of Animal Management, Executive Manager of Animal Services, CEO, Veterinary Services Manager, General Manager, Manager of Wildlife Health, as well as small business owner – each experience shaping her expertise and passion for the people who work in the animal industry.

Importantly, her experience making the tough decisions required as a senior leader, her years on the ground as a vet, and her authentic, engaging and personable training style, combine to create a perspective and skillset like no other when it comes to building the resilience, culture, and inevitably the success of your organisation.

Dr Jess is as frustrated as everyone else by corporate buzzwords, academic theory that don't help in the real-world, or generic self-help advice you could get from the internet. She offers practical, real-life, authentic support, from someone who really gets it.

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mission

To improve the lives of animals by enhancing the leadership, resilience and emotional intelligence of the people who care for them.

vision

An engaged, resilient, and sustainable animal care workforce supported by skilled, emotionally intelligent, and future-focused leaders.

objectives

Improving the experience of animal professionals by enhancing the resilience, emotional intelligence and leadership in clinics and shelters
Reducing the crisis of attrition of animal professionals from the industry by addressing the genuine roots of the problem
Enhancing the success of veterinary and rescue organisations by providing industry-specific training in a meaningful, engaging and practical way

Unleashed Values

Authentic

Real-life, genuine people driven by values rather than processes. We balance professionalism with friendly, open, honest relationships. Kids, pets and novelty hair colours are part of who we are and therefore a part of our business.

Progressive

We lead the changes we want to see in the world. We are thought leaders and challengers of the status quo, gently (and sometimes not-so-gently) guiding our industry towards what could be rather than what is. There’s a swear jar for “how we’ve always done it”.

Optimistic

We believe that things can, will, and already are, improving. Our vision of the future is bright and we’re committed to seeing that happen, and playing our role in getting us there. We decide what could be and make it happen rather than trying to fit into existing boxes.

Meet people where they are

We know that people are people, and life can be complicated. We trust that people have good intentions, and endeavour to work with their capacities, skills and interests rather than placing our expectations onto others.

Put money where our mouth is

We believe in, invest in, and work in, the activities that can truly make a difference. We practice what we preach when it comes to gender equality, work/life balance, mindset, innovation and growth.

What's different about UNLEASHED?

Support from an experienced vet, an executive leader, and a no-BS coach that knows what it's like in your shoes!

UNLEASHED

Has been a middle and senior manager at multiple major veterinary and animal welfare organisations

Honest, realistic, no-BS content where we tackle the hard conversations and explore real life situations where it does and doesn't work

Assumes you're smart people who have Googled the basics and want actual help in moving beyond that and making it stick!

Knows what it is like to be called bossy for the exact same request as a male leader could make with no repercussions

Understands the challenges of balancing being an exceptional leader with the logistics of being a mum

Provides bespoke content, built in collaboration with you, to ensure you get what you need out of it

Believes whole heartedly (and has the science to back it up) that focussing on people first IS the answer to profit and productivity, not the other way around

Has taken on incredibly toxic and flailing businesses, and is sought after for this skill

A real person, having a conversation, invested in helping you succeed

Other Providers

Haven't had to make the hard calls, balance finances and people in a caring profession, performance manage or exit people, have staff blame you for things you can't control, or front the media for things that go wrong.

Academic or carefully curated content that sounds good on paper and has all the big words but doesn't translate well to real life in a busy and emotion-packed organisation

Repeats the same generic content we've been hearing for a decade now and is easily accessible to anyone who can use a search engine

Rarely have any idea what it's like to have to carefully manage your words and add "can I just..." or "sorry, but..." into all your emails

Often have wives at home taking care of the life admin so they can focus on their career

Follow a six-step generic how-to process that has no capacity for nuance, troubleshooting or where you are at

Add 'people stuff' as an afterthought to consultancies that focus on profit and productivity

Leadership experiences are often of buying and flipping businesses, with little care for how to maintain the team working there long term

Mostly pre-recorded, video content to maximise scale and profit

Testimonials

Jess has been an incredible mentor. She has given me so much support from the very first day we met and has helped so much with all of the challenges that have come up in my first few years of practice.

She has this incredible ability to take my jumbled thought processes or worries and clarify them into something we can work through together. I am someone who particularly struggles with conflict, and always have. It has been so valuable to have someone who can push me when I need it and helped me reframe my way of dealing.

— Alice, Taranaki Vet Centre

Why work with us?

Dr Jess Moore-Jones, BVMS, MBA, MSc, has been where you are, has been where your team are, and knows the way through.

Welcome

Unlike consultants who add culture and resilience as an afterthought to their profitability or process driven missions, Unleashed Coaching and Consulting is first and foremost about people. We believe whole-heartedly (and have the data to back it up) that focusing on people first IS the answer to profit and process, not the other way around.

Unleashed Coaching and Consulting is led by Dr Jessica Moore-Jones, who hasn't just been a vet for 15 years, but has led large and small vet clinics and animal shelters, designed and implemented restructures and rebuilt broken teams, and is head-hunted specifically for her experience in transforming the culture, resilience and emotional intelligence of the teams she leads.

At Unleashed we're not academics, though we have the qualifications in business, positive psychology, human behaviour, training, and of course veterinary surgery to provide the all-round support you need. We're not psychologists; we speak vet, we share stories and experiences of what it's really like in the trenches, and vets are willing to listen to vets.

Welcome

We're not green or naive or unfailingly optimistic about how easy the academia makes it sound to transform a culture; we've been there in the trenches, taking the punches as our teams blame us for things getting worse before they get better.

Dr Jess doesn't just know what it's really like out there; she's done it. She's turned around toxic cultures, halved staff turnover, felt the emotional burden of a team drowning, and made the challenging calls to cut ties with valuable people who just aren't the right cultural fit.

We have advised governments, trained big-pharma, led major animal shelters, significant specialist hospitals and wildlife hospitals, designed veterinary curriculum and coached dozens of leaders.

We've done it. We get it. We can help!