What is Behavioural Economics?
Behavioural economics refers to the science of understanding why humans make illogical decisions, and how to utilise these natural human irrationalities to help people make better choices.
Corporate marketing companies have been utilising techniques such as heuristics, framing, scarcity, anchoring and loss aversion to change human behaviour for decades but Unleashed Coaching and Consulting can work with you to help design 'nudges' that encourage people to make choices that are better for individuals, your organisation and the community.
How Can It Help Your Organisation?
Do you feel like you're the ambulance at the bottom of the cliff? Working harder each year, with only marginally improved results? Your maximum impact is unlikely to be fulfilled by continuing to do what you are doing, just a little bit better with a little less money.
The future of making an impact lies in improving human behaviour.
Opportunities for utilising human behaviour change principles in the not-for-profit sector are multifarious, helping to ensure communities make good decisions, and that outcomes are sustainable and consistent rather than only surviving as long as your input continues.
We can work with you to illustrate some of these common techniques, demonstrate how they are being used by marketing companies to change human behaviour daily, and how not-for-profit organisations can utilise similar principles to encourage individuals and communities to do the right thing, without using expensive rewards, punishments or regulations.