Behaviour Change

Improving animal outcomes by helping people make better choices

What is Behavioural Economics?

Behavioural economics refers to the science of understanding why humans make decisions, and how to utilise this information to help people make good choices.


Corporate marketing companies have been utilising techniques such as heuristics, framing, scarcity, anchoring and loss aversion to change human behaviour for decades but Unleashed Coaching and Consulting can work with you to help design 'nudges' that encourage people to make choices that are better for their animals and your organisation.

How Can It Help Your Organisation?

The reality is that few of us can help animals without the community doing their part; the future of animal welfare lies in improving human behaviour.

Opportunities for utilising human behaviour change principles in the rescue and veterinary sector are multifarious, from increasing adoptions, gaining owner compliance with recommendations, improving customer service and sales, right through to improving responsible pet ownership and getting staff on board with changes. 

We can work with you to illustrate some of these common techniques, demonstrate how they are being used by marketing companies to change human behaviour daily, and how your organisation can utilise similar principles to encourage individuals and communities to do the right thing, without using expensive rewards, punishments or regulations.